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De onde ficámos nos ebooks, aquela outra realidade da literatura em digital que não nos ocupa assim tanto a atenção:

We had to make a tough decision, and we chose to support the side of the business that has the most customers, that is growing the fastest, and that supports all of the learning modalities that customers are demanding.
in "The mission of spreading the knowledge of innovators continues" 30 jun 2017

A propósito do exemplo da O'reilly, que começou por ser uma editora de livros e evoluiu para ser uma produtora de conteúdos quando se apercebe que está no mercado da aprendizagem e suporte: reformula-se num gigantesco repositório de consulta online do qual os livros são apenas uma parte e nem a mais lucrativa. O sentido dessa evolução está obviamente associado à natureza e métodos de ensino no século XXI, onde uma sessão rápida de Youtube inutiliza -com sucesso- a leitura de um manual impresso que em poucos meses -dias...- depois de ser publicado já requer várias correcções técnicas por cima.

Podemos extrapolar essa necessidade de inovação e progresso a outros domínios, e voltamos assim aos media: os jornais não estão no negócio dos jornais, mas das notícias. A distinção entre jornais e websites é hoje risível, a contínua separação destes com televisões é apenas uma imaturidade tecnológica a ser ultrapassada na próxima iteração do jornalismo digital. Da mistura do futuro, presente, passado, regressando ao website, e destes àquele espaço que mais nos ocupa como nativo online: o blog. O rótulo não nos granjeia qualquer amor particular ao formato: importa-nos na medida que se trata de um espaço, e que este é único, personalizado, acessível e universal - e antes que comecemos a trovar sobre este, let's dig in:

The content will keep coming — just not on the blogs.

The Wall Street Journal shutters eight blogs: "The tools for telling" stories have changed. On the heels of ending its news digest app and fine-tuning its push notification strategy, The Wall Street Journal shut down eight blogs on Monday. The shutterings were another condensation of platforms in the Wall Street Journal’s digital strategy (...) aiming for flexibility with platforms while still maintaining autonomy over their content.
in "The Wall Street Journal shutters eight blogs: "The tools for telling" stories have changed" 3 jul 2017

It’s truly the post-blog era, and I barely had time to get into the blog era.
in "The Wall Street Journal shutters eight blogs: "The tools for telling" stories have changed" 3 jul 2017

Quase em rodapé mas a notar das (uma das) tendências:

The social media accounts for the blogs will continue to be updated with relevant content from the Journal’s reporters.
in "The Wall Street Journal shutters eight blogs: "The tools for telling" stories have changed" 3 jul 2017

E porque para ser uma tendência têm que haver outros:

The statement sounds similar to things that New York Times staffers said around the shutdown of the City Room blog (2007–2015).
in "The Wall Street Journal shutters eight blogs: "The tools for telling" stories have changed" 3 jul 2017

E uma nota rápida ao City Room do NYT:

City Room was to start some of the traditional jobs on the path to being more digitally engaged, particularly the copy desks. I’m proud to say that, after six years, all the copy desks are editing in all of our digital platforms. They look at videos, they’re on the blogs, they’re in interactives, they’re doing newsletters, they’re dealing with social media. City Room was sort of the beginning of that.
in "How one blog helped spark The New York Times’ digital evolution" 19 nov 2015

I did a big audit in 2014 about closing down many of the blogs. The success of a lot of the blogs was, in some ways, part of their downfall. For lack of a better term, they started competing with the existing sections.
in "How one blog helped spark The New York Times’ digital evolution" 19 nov 2015

E uma nota à nota com um cheirinho de anti-elitismos:

City Room allowed the Times to report on many lighter or more fun stories that wouldn’t normally have made it into the paper.
in "How one blog helped spark The New York Times’ digital evolution" 19 nov 2015

Mas voltando ao fecho de blogs, não se limita a blogs. Mesmo WSJ, procedido do fecho de uma de várias apps reportada um mês antes:

"We were simply doing what all journalists are now doing, which is thinking about digital journalism, what our readers want, and how you experience news on your phone."
in "The Wall Street Journal is killing its What’s News app (but bringing lessons from it to its main app)" 1 jun 2017

Já tantas vezes notámos às teses que devemos o turbilhão ao telemóvel e às redes sociais. Continuando, tendências:

Other news organizations, such as The New York Times, also introduced secondary news apps only to pare them back. It’s a common strategy in businesses seeking to stoke innovation — separate and reintegrate. "We’re thinking of multiple iterations for as long as the phone is the primary delivery system for news, and then whatever comes next, then that’s going to be the thing that we’re thinking of. The whole point of making it an iterative process is that we don’t just focus on this intensely for a year and then we go back to doing something else. That’s going to create the same problem we had in the past. What we’re trying to do is set up a place where we can make changes. We’re never going to be a tech company. We’re never going to be Google or Facebook. But what we can do is have more control over our product and more control over what we put out."
in "The Wall Street Journal is killing its What’s News app (but bringing lessons from it to its main app)" 1 jun 2017

Ou, um statement similar ao da O'reilly ontem:

Times were progressing and we needed to progress with them.

in "The mission of spreading the knowledge of innovators continues" 30 jun 2017

Uma revolução de hábitos, formatos, mercados, canais, daz works. Hell, o que pensamos que dura para sempre não passa de um soluço evolutivo. Mesmo WST, há uma eternidade atrás: "The End of the Email Era" 2009:

Email has had a good run as king of communications. But its reign is over. In its place, a new generation of services is starting to take hold—services like Twitter and Facebook and countless others vying for a piece of the new world. And just as email did more than a decade ago, this shift promises to profoundly rewrite the way we communicate—in ways we can only begin to imagine. We all still use email, of course. But email was better suited to the way we used to use the Internet—logging off and on, checking our messages in bursts. Now, we are always connected, whether we are sitting at a desk or on a mobile phone. The always-on connection, in turn, has created a host of new ways to communicate that are much faster than email, and more fun.
in "Why Email No Longer Rules…" 12 out 2009

New ways...

Old ways...

reblogging